Experience
While I'm still in the early stages of my marketing and content creation career, I'm very eager to gain more hands-on experience and keep learning through real projects. I'm always dedicated to my work and aim to inspire with every post I create.
Projects
"Outfitted" Advertising Campaign
This project for the 'Advertising Campaigns' -course set out to solve a common challenge: how to make fashionable dressing more sustainable without relying on existing solutions like second-hand marketplaces. Our survey insights showed that many people spend 5–20 minutes each morning choosing an outfit, revealing untapped potential for smarter styling tools.
We developed the concept for an AI-assisted virtual wardrobe app that scans users’ clothing, suggests outfits based on occasion, and also functions as a social platform for sharing looks. The goal of the campaign was to position the app as modern, sleek, organized, and relatable to trend-conscious users. As a team, we produced a print ad, a video, and supporting materials for the campaign.
Social Media & Marketing for EnerKy
During my first year of studies, I was responsible for the marketing and social media management of EnerKy, a student organization at Aalto University that offers sports and activity related events. In this role, I got to plan and execute marketing campaigns for our events, and explore different ways to strenghten the organizations brand on social media.
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I managed the club's online presence mostly on Instagram, where I created fun and visually captivating photo montages and highlight posts of our events. Through this experience, I learned to use various photo and video editing tools, improved my ability to communicate visually, and developed a practical understanding of how to grow a small organization’s online presence.
Growing My Personal Social Media Channels
I am currently building my personal brand across Instagram and Pinterest with a focus on travel and meaningful lifestyle content. This project includes developing a consistent visual identity, experimenting with different content formats, studying audience behavior, and applying marketing principles to grow organically. My aim is to create content that is both aesthetic and genuine while building an engaged community that connects with the values of exploration, wellbeing, and meaningful living.
Skills & Background
This part showcases a blend of my creative skills and the marketing studies I've done that shape the way I create meaningful, strategy-driven content.